For the last decade, James has been developing and reinventing spatial design through multitude of ideas and approaches. He believes in recreating user experience and lifestyle, which allows him to encourage end users to the next frontier of design by adapting and growing. As a creative, he believes in truly understanding the core which motivates and inspires the human mind, senses and emotions. James develops a constant trial of thoughts, figuring out multiple idealistic possibilities and approaches to define the ideal design. Pushing himself by honing the design thinking skills in many aspects possible, he allows the creative process to be applied into any environment. A key trait James possess is keeping in mind mandatory requirements and values during transition of the creative process whilst maintaining its essence through execution.